Japanese pop group Supercell also to release a full-length in the United States.
The U.S.-based Japanese entertainment company VIZ Media has announced that they hold the U.S. license for the Popular “Vocaloid” singer Miku Hatsune.
VIZ Media will be showcasing her for product license at the 2011 Licensing International Expo, which is their 30th anniversary this year.
The event will be held from June 14 to June 16, at the Mandalay Bay Convention Center in Las Vegas, Nevada.
“HATSUNE MIKU is the world’s first true digital pop star and her notoriety is spreading fast across North America,” says Tracy Hanchett, Director of Consumer Products. “Her development explores a whole new hybrid of digital technology and organic creativity. The HATSUNE MIKU brand is richly developed in Japan, where she stars in several video games by Sega, as well as CDs, books, arcade games, collectible figures, apparel and other accessories. We’re very excited to showcase this new property at the 2011 Licensing International Expo and welcome the opportunity to work with innovative product partners to further cultivate the HATSUNE MIKU brand for a new U.S. market.”
In related news, Sony Music Direct (Japan) has announced on Wednesday the full-length major label debut from the Japanese pop group Supercell, on Tuesday, June 21. The album will feature Miku Hatsune as its vocalist, and the album will be available exclusively on iTunes and Amazon.
Miku Hatsune is a singing synthesizer application and its female character, developed by Crypton Future Media and uses Yamaha Corporation’s Vocaloid 2 synthesizing technology. Miku Hatsune is considered as the most popular & well-known “Vocaloid” singer, and is the first to be a pop idol.
Miku has appeared in several video games and music videos and has also performed several sold-out “concerts”, where she appeared on stage as a 3D hologram, backed by a live band.
Most recently she appears in a new commercial for 2011 Toyota Corolla in the United States. The spot was uploaded on YouTube, and since its debut on May 4th, the segment has received more than 950,000 hits.
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