For me, unless something miraculous happens, The popular primetime anime block TV5 AniMEGA is gone for good. And whatever you say on the internet will neither affect them, nor hurt them.
It has been almost a year and a half since the AniMEGA block disappeared on Primetime, and it will be a year this November since the Japanese anime programming disappeared from the channel completely. And there has been anger… a lot of anger. But they still hope that one day, the anime block that re-energized anime fans across the Philippines will return to its rightful throne.
I’m sure all of us CitiZENs hope that AniMEGA will come back on the airwaves, so that Free TV viewers will have their fair share of anime programming that only Cable & Satellite TV subscribers have access of… and not suffer GMA-7’s torture of reruns and abridged episodes.
Unfortunately, that ‘hope’ that everybody holds on to shrink every single day as TV5 goes mainstream. But if you ask me, I understand that. An industry, whether it is movie, television, or any media industry, needs revenue to continue moving. And that is a fact that nobody can neither ignore, nor deny.
Remember when the AniMEGA block has been airing Code Geass and other anime programmes for a number of times? That is because the channel is already in the red, and the only thing that kept them moving is Talentadong Pinoy money.
If TV5 management believes that anime programming is not generating revenue, then they have the right to pull the plug since those kinds of programmes will not be beneficial to the network.
But frankly, it is so wrong for them to alienate their supporters for the sake of money.
As you may remember, Japanese anime programmes were replaced by Western cartoons from Cartoon Network and Disney Channel, but it seems that the only one that got attention is Ben 10. In my opinion, it is a flop.
Same goes with what happened on ABS-CBN by replacing the “Team Animazing” block with Nicktoons, which was acquired by ABS-CBN Corporation after the contract between Nickelodeon and TV5 expired. I have a feeling that ABS-CBN acquiring Nickelodeon is actually a “turn-off” for viewers, because some viewers may label the big network as “gaya-gaya” or “pirata” since Nickelodeon is synonymous to ABC-5 (and then, TV5). But since ABS-CBN is contractually obligated to carry Nick programmes, they may endure a few more months of pain.
Similar thing happened to the cult favourite Midnight DJ, its appeal was the mixed horror with comedy storyline. But for some reason, the format has been changed to a more serious horror programme, and did not really appeal that much to viewers. And after three years, and 11 seasons, the channel has pulled the plug on the programme.
But it seems AniMEGA fans, and a few radicals vent their frustrations to one person, and it is non other than the controversial Willie Revillame. And they have really used (or abused) facebook or other social network platforms to really “express” their frustration.
In my opinion, TV5 did the right thing by bringing a “popular” personality for the sake of earning revenue and advertisment spots. Let’s face it, Willie Revillame has an impression to others as an arrogrant, selfish jerk, but he actually “helps” (others have the option to change “help” to “exploit”) the masa in their time of need, and for some reason the “masa” audience are attracted to those kind of things. Plus those attractive dancers and co-hosts. Basically, what I’m saying is, it’s not Mr. Revillame’s fault.
And since they have attracted a large quantity of audience, it means advertisers will be attracted to buy spots, and both the advertisers and the network will benefit. Unfortunately, it rarely happens to anime programmes in the Philippines, unless if the title of the anime programme is Slam Dunk, Ghost Fighter (Yu Yu Hakusho), or Detective Conan.
Going back to the first paragraph, I really believe that Internet is a valuable tool where you could freely express your creativity, opinions, and all other kinds of stuff. But frankly, it doesn’t really work that way in the case of Anime programming on Terrestrial TV.
No amount of facebook rant pages about the loss of AniMEGA or your hate for Mr. Revillame will ever get to those networks. Even if you shout, beg, weep, or cry, the network is not going to listen to you. It’s business after all. Sad but true.
TV5 AniMEGA’s facebook page has almost 60,000 likers, but it doesn’t really mean anything. Actually, that and and a few more other TV5 fanpages that usually has a few hundreds of likers to market the programme, and letting it die after the show has ended or cancelled.
Frankly, it doesn’t really make sense if you create fan pages that is just going to be either a crappy marketing tool, or something that will give you anger management for a while.
By the way, I have a question to those AniMEGA fans. You always talk about your life not being complete without AniMEGA, and hope that it comes back. You watch it, right? But do you really support it? Maybe I’ll talk about that later.
A year has passed since AniMEGA, and we know that it kinda sucks for Free TV viewers, but we really really hope that the future will be brighter for our friends over there. But if you ask me, it is somewhat hopeless. At least Fairy Tail will be airing on Channel 07 very soon, but let’s hope that the programme will not be “sardines’d” for 15 minutes or so.
Last January 1st, ZEN Otaku Honbu has been rebranded as Anime Pilipinas.
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& Pop-culture in the country and elsewhere in the world, from a Filipino standpoint.
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