GMA Channel 07 has just released their new anime line-up during the Holy Week, which was not unusual since they have been doing it since 2006, but once again raises the debate on when will they actually air these titles.
It was, as one pundit calls, their “Holy Week Trade Launch”.
For years, GMA-7 has the habit of telling the whole world about the titles that they’ve acquired only to find out that they will not air it within the year. Worst, you have to wait for years before you can actually see it on Terrestrial TV.
For those who don’t remember, we can name three (3) titles that have fallen victim to GMA’s weird tactics
– One Piece, Bleach and Idaten Jump.
And for those who don’t remember, the new season of ONE PIECE, which started airing on the last quarter of last year, was aired after a year and a half after the last season. Detective Conan also suffered a similar fate.
BLEACH was announced in July 2006, but was actually aired on April 16, 2007, then it took the channel two (2) years to acquire new episodes of Bleach, which was aired on August 24, 2009.
And finally, the notorious IDATEN JUMP. ZEN has reported last June 2007 that GMA-7 has aired a commercial showing the said anime that year, but the anime didn’t air until June 30, 2010 — the same day where Benigno “Noynoy” Aquino III was inaugurated as the President of the Philippines — and Idaten Jump premiered on the secondary channel Q Channel 11. That’s more than three (3) years.
Once again, GMA has released their anime line-up this Holy Week… and it was a big one, since it involves Fairy Tail. But everyone is still asking the same question, When will they air it? But based on what happened in the past, I have a feeling that it’s unlikely that they will air this big anime within a year or so.
Unfortunately, its a different ball game now, because there is no Q Channel 11 to be the saving grace… unless they plan to air anime on GMA News TV which is highly unlikely. (unless News TV’s management calls for a suddent 180-degree turn on their programming)
They have some big titles on their hand, the question is… Can they air it this year? Can they do it this time?
You may remember that the Year 1999 to 2003 has been the glory days of the Philippine Anime scene, especially with GMA-7. But it seems that the channel is trapped in the past, because all they air are relics like Dragon Ball Z, Yu Yu Hakusho (Ghost Fighter), Doraemon, and Flame of Recca. They are so many great animes airing right now, but why pick those?
Ratings? Yeah. According to agencies, those animes still rate better than those Nickelodeon shows on ABS–CBN! Serves them right for taking ‘Team Animazing’ off.
Recollection? Again, Yeah. Ask the “masa” audience and they’ll tell you that they like Dragonball, Ghost Fighter, or Naruto. But then again, all it needs is proper promotion! Just like in advertising, promote the product well and they will never forget it.
Scared? I don’t know. But I think the networks need to step up their game to be successful, and try something new. It has risks, but why do business if they don’t know how to take risks… right?
As the saying goes, Beggars can’t be choosers, so we cannot complain on what time the networks will air a particular programme. However, we can complain on how the network treats a particular programme. GMA-7 has some problems with Japanese Anime compared to Local & Korean dramas, specifically the abrupt changes.
For those who don’t understand, it goes something like this. You’re watching Kekkaishi one day, but after a week or two, it will be replaced by Pokemon.
Unfair, right? The programme was pulled-out because the viewership ratings are low, but why is the ratings low? One possible answer is Lack of Promotion. GMA-7 only promote these particular programmes during their timeslots, except for Primetime telenovelas which is promoted from day to night. How could they entice other viewers to watch these kinds of programmes if they will only promote it for two hours?
There are many problems, yes. But I also hope that GMA can do it this time, if they made some specific changes and it will be a great viewing experience for everyone.
Unless… they’re stockpiling anime either to distract ABS–CBN and TV5’s butts, or planning something big to compete with what ABS–CBN is trying to do.
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